A ranar 25 ga watan Agusta, samfurin Porsche na Macan wanda ya fi siyar da shi ya kammala aikin gyaran mota na ƙarshe na zamani, saboda a cikin ƙarni na gaba, Macan zai rayu a cikin nau'in lantarki mai tsabta.
Tare da ƙarshen zamanin injin konewa na ciki, samfuran motocin wasanni waɗanda ke bincika iyakokin aikin injin suma suna neman sabon zamanin hanyoyin docking.Misali, Bugatti, wanda a baya an haɗa shi cikin masana'antar manyan motocin lantarki na Rimac, zai yi amfani da na ƙarshe.Ƙarfin fasaha na supercars na lantarki yana fahimtar ci gaba da alamar a zamanin wutar lantarki.
Kamfanin Porsche, wanda ya baza motocin hada-hada tun shekaru 11 da suka gabata, shi ma yana fuskantar irin wannan matsala ta hanyar samar da wutar lantarki a nan gaba.
Kodayake alamar motar motsa jiki da ke Stuttgart, Jamus ta fito da motar motsa jiki ta farko ta Taycan a bara, kuma tana shirin cimma kashi 80% na siyar da samfuran lantarki masu tsafta a cikin 2030, ba za a iya musun cewa fitowar wutar lantarki ba. tazara tsakanin tambura a zamanin injin konewa na ciki da ya gabata ya kasance.A cikin wannan mahallin, ta yaya Porsche ke manne da ainihin birnin aikinta?
Mafi mahimmanci, a cikin wannan sabuwar waƙa, ƙimar alamar motar tana raguwa a hankali.Tare da ƙirƙirar sabbin fa'idodin banbance-banbance ta hanyar tuƙi mai cin gashin kai da haɗin kai na fasaha, tsammanin masu amfani don ƙimar halayen motoci kuma sun faɗaɗa don neman ƙwarewa da ƙarin sabis.A wannan yanayin, ta yaya Porsche ke ci gaba da ƙimar alamar da ta kasance?
A jajibirin kaddamar da sabon Macan, dan jaridar ya yi hira da Detlev von Platen, mamba a kwamitin gudanarwa na Porsche mai kula da harkokin tallace-tallace da tallace-tallace na duniya, da Jens Puttfarcken, shugaban kuma shugaban kamfanin Porsche China.Ana iya gani daga sautin su cewa Porsche yana fatan yin gasa tare da ainihin alamar.Ana watsa ikon zuwa zamanin wutar lantarki, kuma bi yanayin lokutan don sake fasalin darajar alamar.
1. Ci gaba da halayen alama
"Mafi mahimmancin darajar Porsche ita ce alamar."Detlev von Platen ya ce da gaske.
A halin yanzu, ainihin gasa na samfuran kera ana sake fasalin su a ƙarƙashin haɓakar samfuran zamani kamar Tesla.The yi tazarar motoci an flattened by electrification, gaba-neman mai cin gashin kansa tuki ya kawo bambancin gasa abũbuwan amfãni, da kuma OTA a kan-da-iska zazzage fasaha ya kara da ikon iteratively hažaka motoci…Wadannan iri-sabbin tsarin kimantawa ne na shakatawa masu amfani'' fahimtar darajar alamar alama.
Musamman ga samfuran motoci na wasanni, shingen fasaha irin su fasahar injina da aka gina a zamanin injunan konewa na ciki sun kusantar sifili akan layin farawa guda ɗaya;Sabuwar darajar samfurin da fasaha mai fasaha ta kawo kuma yana shafar samfuran motocin wasanni.Ana diluted sifofin ƙima na asali.
“A halin yanzu a cikin matakin riƙo na masana'antar kera motoci, wasu sanannun samfuran sun ƙi sun ɓace saboda ba su fahimci yadda sauye-sauyen da ke faruwa ba, kamar abubuwan da abokan ciniki ke so, sabbin ƙungiyoyin mabukaci, da sabbin tsarin gasa."A cikin ra'ayin Detlev von Platen, don jimre wa wannan canji a cikin yanayin gasa, Porsche dole ne ya dace da yanayin, ya canza rayayye, kuma ya canza ƙima ta musamman da babban gasa ga sabon zamani.Wannan kuma ya zama muhimmiyar rawa ga dukkan alamar Porsche da kamfani a nan gaba.Dabarun farawa.
"A da, ana amfani da mutane don haɗa samfuran kai tsaye zuwa kayayyaki.Misali, mafi kyawun samfurin samfurin Porsche, 911. Gudanarwar sa na musamman, aiki, sauti, ƙwarewar tuƙi da ƙira ya sa ya zama mai sauƙi ga masu amfani don haɗa Porsche tare da wasu samfuran.Bambance-bambance."Detlev von Platen ya yi nuni da cewa, amma saboda babban aiki ya fi sauƙi a cimma a zamanin motocin lantarki, fahimtar masu amfani da ma'anar abubuwan alatu su ma suna canzawa a cikin sabon zamani.Saboda haka, idan Porsche yana so ya kula da ainihin gasa, dole ne ya "Faɗawa da ƙaddamar da sarrafa alama" don tabbatar da cewa "hangen da kowa ya sani game da alamar Porsche ya kasance daban-daban da sauran samfuran".
Bayanin mai amfani na Taycan ya tabbatar da wannan shekara guda bayan jerin sa.Yin la'akari da kimantawa na masu mallakar da aka tsĩrar da su zuwa yanzu, wannan motar motsa jiki mai tsabta ta lantarki har yanzu ba ta rabu da alamun alamar Porsche ba."Mun ga cewa a cikin duniya, musamman a kasar Sin, masu amfani da kayayyaki sun amince da Taycan a matsayin motar motsa jiki ta Porsche, wanda ke da mahimmanci a gare mu."Detlev von Platen ya ce, kuma wannan yana kara nunawa a matakin tallace-tallace.A cikin farkon watanni shida na 2021, girman isarwa na Porsche Taycan ya kasance daidai da bayanan tallace-tallace na duk shekarar 2020. A cikin Yuli na wannan shekara, Taycan ta zama zakaran tallace-tallace a tsakanin duk samfuran lantarki na samfuran alatu tare da farashin fiye da yuan 500,000 a kasar Sin.
A halin yanzu, yanayin sauyawa daga injin konewa na ciki zuwa wutar lantarki ba zai iya jurewa ba.A cewar Detlev von Platen, babban aikin Porsche shine don canja wurin ainihin alamar alama, ruhun motar motsa jiki, da amincewar jama'a da amincewa da fiye da shekaru 70 zuwa kowane samfuri na gaba.A kan samfurin.
2. Tsawaita darajar alamar
Baya ga isar da jigon samfurin, Porsche yana kuma bibiyar buƙatun mabukaci don haɓaka ƙwarewar mai amfani a cikin sabon zamani da ƙara ƙimar alamar Porsche."A matsayin alamar da za ta iya kula da haɗin kai da kuma tsayin daka tare da abokan ciniki da masu motoci, Porsche ba kawai yana ba da samfur ba, har ma yana ba da kwarewa mai tsabta da jin dadin da ke kewaye da dukan motar Porsche, ciki har da al'adun al'ummar Porsche da sauransu. ”Detlev von Platen Express.
An ba da rahoton cewa, a cikin 2018, Porsche ya kafa Cibiyar Ƙwarewar Porsche a Shanghai, wanda ke ba masu amfani damar shiga motar wasanni na Porsche da al'adun tsere, da kuma samar da tashar da ta fi dacewa ga masu amfani don sanin halayen Porsche.Bugu da kari, tun a shekarar 2003, Porsche ta kuma kaddamar da gasar cin kofin Porsche Carrera ta Asiya da kuma gasar wasannin motsa jiki ta kasar Sin Porsche, wanda ya ba da dama ga masu sha'awar wasannin motsa jiki na kasar Sin da masu sha'awar gasar tseren tseren motoci.
“Ba da dadewa ba, mun kuma kafa Porsche Asia Pacific Racing Trading Co., Ltd. don samarwa abokan cinikin tseren ƙarin dacewa wajen siyan motoci.Misali, masu siye za su iya siyan motocin tseren Porsche kai tsaye da ayyuka masu alaƙa ta hanyar RMB. ”Jens Puttfarcken ya shaida wa manema labarai cewa, "A nan gaba, Porsche zai samar wa masu amfani da damar samun kwarewa, da kara zuba jari da kuma wuraren tabawa, ta yadda masu motoci da masu sayayya na kasar Sin za su sami karin damar jin dadin samfurin Porsche.
A 'yan kwanakin da suka gabata, Porsche China ma ta inganta tsarinta.Sashen gudanarwa na abokin ciniki da aka haɓaka zai mayar da hankali kan binciken ƙwarewar abokin ciniki da tattara ra'ayoyin daga waɗannan abubuwan don ingantawa.Wannan ya zama muhimmin sashi na ƙimar alamar alamar Porsche."Ba wai kawai ba, a nan gaba, muna fatan cewa za a iya haɗa dukkan ayyukan tare da ƙididdigewa don ƙirƙirar ƙarin ƙwarewar iri."Jens Puttfarcken ya ce.
3. Reshen R&D na kasar Sin
Sake fasalin alamar alamar Porsche ba wai kawai yana nunawa a cikin ƙaura na ainihin samfurin ba da kuma ɗaukaka duk ƙwarewar mai amfani da tsari ba, har ma a cikin sabbin fasahar fasaha.A halin yanzu, duniya tana fuskantar canjin dijital.Don tabbatar da cewa samfuran za su iya bin wannan canjin, Porsche ya yanke shawarar kafa reshen bincike da ci gaba a kasar Sin a shekara mai zuwa.Yayin fahimta da tsinkayar bukatun abokan cinikin kasar Sin, za ta yi amfani da kasuwar Sinawa wajen hada kai da kai, tuki mai cin gashin kai, da na'ura mai kwakwalwa.Kware da fa'idodin yaɗa manyan aikace-aikacen fasaha na zamani, mayar da martani ga Porsche Global, da haɓaka haɓakar fasahar sa.
Kasuwar kasar Sin ce ke kan gaba a duniya wajen yin kirkire-kirkire, musamman a fannonin da suka hada da tukin ganganci, tukin mota mara matuki, da kuma hada kai da wayo."Detlev von Platen ya ce don samun kusanci ga kasuwa da masu amfani da sabbin abubuwa, Porsche ya yanke shawarar gudanar da bincike mai zurfi.Hanyoyin bunkasuwar fasahohin kasar Sin na yau da kullum da kwatance, musamman a fannonin da masu sayen kayayyaki na kasar Sin suka fi kula da su, kamar yadda ake yin na'ura mai kwakwalwa da na'ura mai kwakwalwa, da kuma fitar da fasahohin zamani na kasar Sin zuwa kasashen waje, domin kara taimakawa ci gaban Porsche a wasu kasuwanni.
An ba da rahoton cewa, reshen R&D na Porsche na kasar Sin zai hada kai tsaye tare da cibiyar Weissach R&D da sansanonin R&D a wasu yankuna, kuma za ta hade Porsche Engineering Technology R&D (Shanghai) Co., Ltd. da Porsche (Shanghai) Digital Technology Co., Ltd. Ta hanyar R&D da yawa Haɗin gwiwar ƙungiyar zai taimaka mana fahimtar da biyan bukatun kasuwar Sinawa cikin sauri.
"Gaba ɗaya, koyaushe muna da kyakkyawan fata game da canje-canje da ci gaba.Mun yi imanin wannan zai ƙarfafa mu mu ci gaba da tsara darajar alamar Porsche a nan gaba. "Detlev von Platen ya ce
Lokacin aikawa: Satumba-06-2021