A rabin shekarar 2021, kasuwar kera motoci ta kasar Sin ta nuna wani sabon salo da salo a farkon rabin shekarar.Daga cikin su, kasuwar mota na alfarma, wadda ta yi girma cikin sauri, ta kara "zafi" a gasar.A daya hannun, BMW, Mercedes-Benz da Audi, na farko echelon na alatu mota brands, har yanzu ci gaba da girma mai lamba biyu da kuma ci gaba da kwace kasuwa;a daya bangaren kuma, wasu manyan masana'antun motoci suna bullowa cikin sauri, don haka ga yawancin kayayyakin alatu na gargajiya, kasuwan ya karu sosai.
A cikin wannan mahallin, aikin kasuwar Volvo a farkon rabin farkon wannan shekara ya zarce tsammanin mutane da yawa.A cikin watan Yunin da ya gabata, tallace-tallacen cikin gida na Volvo ya kai motoci 16,645, inda ya karu da kashi 10.3 cikin 100 a duk shekara, wanda ya samu ci gaba mai lamba biyu a wata na 15.A farkon rabin shekarar 2021, yawan cinikin Volvo a babban yankin kasar Sin ya kai kashi 95,079, wanda ya karu da kashi 44.9 bisa dari a duk shekara, kuma karuwar karuwar ta wuce Mercedes-Benz da BMW, lamarin da ya ba da wani matsayi mai girma.
Ya kamata a bayyana cewa, kasuwar Volvo a watan Yuni ya kai kashi 7% a cikin wata guda, wanda ya karu da kashi 1.1% a duk shekara, wanda kuma ya kai wani matsayi mai girma a bana.A farkon rabin shekara, kasuwar kasuwar ta kai kashi 6.1%, karuwar da aka samu a duk shekara na 0.1%, wanda ya zarce babbar kasuwa a fadin hukumar.A sa'i daya kuma, adadin tallace-tallace na samfurin Volvo na 300,000-400,000 na ci gaba da hauhawa, farashin tasha na samfurinsa ya tsaya tsayin daka, kuma riba na ci gaba da karuwa.Akwai samfura da yawa a cikin kayan gaggawa na gaggawa.
Volvo yana ƙara samun kulawa da tagomashin masu amfani.Ci gaban alamar alamar Volvo ya zama na farko a cikin samfuran alatu na gargajiya a kan dandamali daban-daban, kuma adadin masu sha'awar a matsayin alamar ya karu sosai.Ayyukan matakin abin mamaki yana nuna cewa Volvo ya kafa tushen mai amfani mai zurfi, kuma wannan duk an samo shi daga haɓaka samfura da sabis na Volvo, yana nuna sadaukarwa da alhakin gaske.Yanzu Volvo ya ci gaba da tafiya a kan hanyar alatu.
Samar da ci gaba mai dorewa
Bayan ci gaba da haɓaka tallace-tallace da rabon kasuwa, akwai tarin bayanai da yawa waɗanda suka cancanci ƙarin kulawa.Da farko, tallace-tallace na duk nau'ikan Volvo sun yi kyau sosai, suna nuna haɓakar ƙarfin samfurin gaba ɗaya.A farkon rabin shekara, XC90 da S90 sun sayar da raka'a 9,807 da 21,279 bi da bi;XC60 ya sayar da raka'a 35,195, karuwa na 42% kowace shekara;samfurin S60 ya girma sosai, tare da jimlar 14,919 da aka sayar, karuwar 183% a shekara;XC40 ya sayar da raka'a 11,657, Ya zama sabon babban samfurin tare da karuwa mai yawa a tallace-tallace.
Na biyu, dangane da sabbin makamashi da hankali, Volvo ya nuna karfinsa, wanda ke nufin cewa zai mamaye matsayi na gaba a gasar nan gaba.Bayanan tallace-tallace na duniya a farkon rabin shekara ya nuna cewa tallace-tallace na duniya na Volvo RECHARGE ya kai kashi 24.6% na yawan tallace-tallace, karuwar 150% a kowace shekara, wanda ke jagorantar ci gaban kasuwar mota na alatu;a farkon kwata na wannan shekara, Volvo XC40 PHEV da Volvo XC60 PHEV tallace-tallace da zarar sun yi burin zuwa matakin guda.Bangaren kasuwa No.1.
A halin yanzu, Volvo Cars ya samar da matasan 48V, toshe-a cikin matasan da kuma matrix samfurin lantarki mai tsabta, suna jagorantar fahimtar canjin wutar lantarki.A lokaci guda, samfuran Volvo, ciki har da XC40, sabbin 60 jerin da 90 jerin samfuran, sun sami haɓaka samfuran fasaha na fasaha.
Volvo ba wai kawai yana mai da hankali ga ci gaban tallace-tallace ba, har ma yana mai da hankali sosai ga dorewar ci gaba, kuma da gaske yana aiwatar da dabarun ci gaban kamfani gaba ɗaya a nan gaba.Yuan Xiaolin, babban mataimakin shugaban rukunin motocin Volvo, shugaban kuma shugaban kamfanin Volvo Cars Asia Pacific, ya ce: "A baya, mun himmatu wajen kare rayukan dukkan masu halartar zirga-zirgar ababen hawa da direbobi.Yanzu, Volvo zai kare duniya da irin wannan hali.Da muhallin da dan Adam ya dogara da shi.Ba wai kawai za mu bukaci kanmu da mafi girman matsayi ba, har ma za mu ci gaba da yin aiki tare da dukkan abokan hadin gwiwa a cikin masana'antar don hada kai don inganta canjin karancin carbon na dukkan sarkar darajar da aiwatar da dabarun ci gaba mai dorewa."
Dabarun ci gaba mai dorewa na Volvo Car ya kasu kashi uku maɓalli masu mahimmanci-aiki na yanayi, tattalin arzikin madauwari, da xa'a na kasuwanci da alhakin.Manufar Volvo Cars ita ce ta zama kamfani mai sifili mai ɗaukar nauyi a duniya nan da shekarar 2040, kamfanin tattalin arzikin madauwari, kuma sanannen jagora a cikin ɗabi'un kasuwanci.
Don haka, a kusa da ci gaba mai ɗorewa, Volvo da gaske ana aiwatar da shi a cikin kowace hanyar haɗin kan sarkar masana'antu na sama da ƙasa.A matakin samfur, Volvo Cars shine farkon masana'antar mota na gargajiya don ba da shawarar ingantacciyar dabarar wutar lantarki kuma ta jagoranci yin bankwana da ƙirar ingin konewa guda ɗaya.Manufarsa ita ce ta samar da kashi 50% na tallace-tallace na shekara-shekara na kamfanin a shekara ta 2025 tsarkakakken motocin lantarki da kuma zama motocin lantarki masu tsafta nan da 2030. Kamfanonin motoci na alfarma.
A sa'i daya kuma, ta fuskar samar da kayayyaki da kuma samar da kayayyaki, kamfanin Volvo ya kuma fara tafiyar da yanayin kau da kai a kasar Sin.Kamfanin na Chengdu ya yi amfani da makamashin lantarki da za a iya sabuntawa da kashi 100 cikin 100 tun daga shekarar 2020, inda ya zama cibiyar kera motoci ta farko a kasar Sin don cimma daidaiton carbon da makamashin lantarki;fara daga 2021, da Daqing shuka zai gane aikace-aikace na 100% sabunta makamashin lantarki.Motocin Volvo sun yi aiki kafada da kafada da masu samar da kayayyaki don rage hayakin da ake fitarwa a ko'ina cikin sassan samar da kayayyaki.
Sabis mai kulawa na iya riƙe masu amfani
Tare da haɓaka sabbin sojojin kera motoci, ya kawo sabbin haske da yawa ga masana'antar kera motoci.Ba kawai motoci ke canzawa ba, amma ayyukan da ke da alaƙa da mota kuma suna canzawa.A nan gaba, motoci sun canza daga siyar da kayayyaki kawai zuwa "samfurin + sabis".Kamfanonin motoci suna buƙatar burge masu amfani ta hanyar samfura kuma su riƙe masu amfani ta hanyar sabis."Mafi daraja" a cikin sabis shine ɗayan mahimman abubuwan da Volvo ke daɗaɗɗen riƙe masu amfani.
A watan Yulin bara, Volvo Cars ya fitar da sabon ra'ayi na sabis na tallace-tallace: "Ka sanya shi mafi aminci kuma mafi mahimmanci", wanda ya haɗa da garanti na tsawon rai na sassa, kulawa da sauri ta alƙawari, karɓar kyauta da bayarwa, dogon lokaci. kasuwanci, keɓaɓɓen babur, mai gadin yanayi duka, jimlar alkawurran sabis guda shida.Yawancin waɗannan ayyuka sun zama na farko a cikin masana'antar, wanda ba wai kawai yana nuna gaskiyar Volvo a cikin sabis da amincewa da ingancin samfuransa ba, har ma yana kawo saurin ci gaban alamar a cikin ƙasa.
Fang Xizhi, mataimakin shugaban kamfanin bayan sayar da motoci na Volvo Cars Greater China Sales, ya ce ainihin manufar Volvo na kaddamar da manyan alkawurran hidima guda shida shi ne kada a bata kowane dakika guda na masu amfani da su, ba a barnatar da kowane dinari na masu amfani da su ba, da kuma yin aiki a matsayin wakilin balaguron hannu don masu amfani.Jami'an tsaro.Godiya ga matakan sabis na tallace-tallace da yawa, a cikin watan Yuni 2020, a cikin binciken da wata ƙungiya mai ƙarfi ta gudanar, Volvo XC60 da S90 jerin motoci biyu mafi kyawun siyarwa sun kusan kai matakin mafi ƙanƙanci na matakin iri ɗaya a matakin iri ɗaya a cikin ɓangaren kasuwa. .
Volvo ba kawai yana fuskantar gaba ba, har ma yana ci gaba da tafiya tare da zamani.A nan gaba, Volvo zai ci gaba da aiwatar da manyan alkawurran sabis guda shida da sake ƙaddamar da manufofin sabis na keɓaɓɓen don lantarki da hankali.Misali, don mayar da martani ga damuwar sabis ga masu amfani da abin hawa lantarki, Volvo ya gabatar da shimfidar caji mai cikakken fage ta hanyoyi masu hankali.Gina yanayin waje don masu amfani da Volvo don "cajin ko'ina".
Bugu da ƙari, Volvo yana kuma bincika haɗin gwiwa tare da masu samar da sabis masu inganci don samarwa masu amfani da haƙƙin caji kyauta na rayuwa da sabis na maɓalli ɗaya.A nan gaba, za a kuma tura tashoshin caji na musamman na Volvo a cikin manyan biranen.An yi imanin cewa nan gaba kadan, masu amfani da Volvo za su iya yin caji da gaske a ko'ina.
"Ko dai zamanin gargajiya ne ko zamanin mai hankali a yanzu da kuma nan gaba, abin da Volvo ya canza shi ne haɓaka ƙwarewar sabis, kuma ra'ayi na "mai son mutane" bai canza ba.Wannan shine dalilin da ya sa Volvo ke sanya masu amfani "buguwar zuciya ta biyu".Wannan kuma shi ne mabudin nasarar Volvo a nan gaba,” in ji Fang Xizhi.
Lokacin aikawa: Agusta-16-2021