Kwanan nan, FAW Mazda ta fito da Weibo na ƙarshe.Wannan yana nufin cewa a nan gaba, za a yi "Changan Mazda" kawai a kasar Sin, kuma "FAW Mazda" zai bace a cikin dogon kogin tarihi.Bisa yarjejeniyar sake fasalin mota ta Mazda a kasar Sin, FAW ta kasar Sin za ta yi amfani da jarin da ta samu na kashi 60 cikin 100 na hannun jari a kamfanin FAW Mazda Automobile Sales Co., Ltd. (wanda ake kira "FAW Mazda") don ba da gudummawar jari ga Changan Mazda.Bayan an kammala babban babban birnin kasar, Changan Mazda za a canza shi zuwa wani kamfani na hadin gwiwa da bangarorin uku za su samu hadin gwiwa.Adadin hannun jarin bangarorin uku shine (Changan Automobile) 47.5%, (Mazda) 47.5%, da (China FAW) 5%.
A nan gaba, (sabon) Changan Mazda zai gaji kasuwancin Changan Mazda da Mazda masu alaƙa.A sa'i daya kuma, FAW Mazda za ta canza zuwa wani kamfani na hadin gwiwa da Mazda da (sabuwar) Changan Mazda suka samu, kuma za su ci gaba da gudanar da harkokin kasuwanci masu alaka da motocin alamar Mazda.Na yi imani wannan kyakkyawan sakamako ne ga Mazda.Idan aka kwatanta da ɗan ƙasar Japan Suzuki, aƙalla alamar Mazda ba ta janye gaba ɗaya daga kasuwar Sinawa ba.
[1] Mazda karamar alama ce amma kyakkyawa?
Da yake magana game da Mazda, wannan alamar yana ba mu ra'ayi na ƙaramin motar mota amma kyakkyawa.Kuma Mazda yana ba da ra'ayi cewa alama ce ta maverick, alamar ɗabi'a.Lokacin da wasu nau'ikan motocin ke amfani da ƙananan injunan turbocharged, Mazda ta dage akan yin amfani da injinan da ake so.Lokacin da wasu samfuran ke haɓaka zuwa sabon makamashi, Mazda ba ta da damuwa sosai.Ya zuwa yanzu, babu wani shirin ci gaba na sabbin motocin makamashi.Ba wai kawai wannan ba, Mazda koyaushe ya nace don haɓaka "injin jujjuya", amma a ƙarshe kowa ya san cewa ƙirar injin rotary bai yi nasara ba.Saboda haka, ra'ayin da Mazda ke ba wa mutane ya kasance koyaushe abin al'ajabi ne.
Amma kuna cewa Mazda baya son girma?Tabbas a'a.A cikin masana'antar kera motoci ta yau, manyan sikelin ne kawai za su iya samun riba mai ƙarfi, kuma ƙananan samfuran ba za su iya haɓaka kansu ba.Ƙarfin tsayayya da haɗari yana da ƙasa sosai, kuma yana da sauƙi don haɗawa ko saya ta manyan kamfanonin mota.
Bugu da ƙari, Mazda ta kasance alama ce tare da kamfanoni biyu na haɗin gwiwa a China, FAW Mazda da Changan Mazda.Don haka idan Mazda ba ta son girma, me yasa yake da haɗin gwiwa biyu?Tabbas, tarihin kamfanonin haɗin gwiwar yana da wuya a faɗi a sarari a cikin jumla ɗaya.Amma a karshe bincike, Mazda ba alama ba tare da mafarki ba.Na kuma so in kara karfi da girma, amma ya kasa.Karami da kyakkyawan ra'ayi na yau shine "kasancewa karami da kyau", ba ainihin manufar Mazda ba!
[2] Me yasa Mazda ba ta ci gaba a China kamar Toyota da Honda ba?
A ko da yaushe motocin kasar Japan suna da suna a kasuwannin kasar Sin, don haka ci gaban Mazda a kasuwannin kasar Sin yana da kyakkyawan yanayin haihuwa, akalla fiye da motocin Amurka da na Faransa.Haka kuma, Toyota da Honda sun samu ci gaba sosai a kasuwannin kasar Sin, to me ya sa Mazda ba ta ci gaba ba.
A gaskiya ma, gaskiya mai sauqi ce, amma duk nau'ikan motocin da suka samu bunkasuwa sosai a kasuwannin kasar Sin, sun kware wajen yin abu daya, wato samar da samfura ga kasuwar kasar Sin.Misali, Volkswagen's Lavida, Sylphy.Buick GL8, Hideo.Ana ba da su ne kawai a kasar Sin.Duk da cewa Toyota ba ta da nau'o'i na musamman da yawa, amma tunanin Toyota na kera motocin da mutane ke so ya kasance a can.Ya zuwa yanzu, adadin tallace-tallace har yanzu Camry da Corolla A haƙiƙanin gaskiya, Toyota shima samfurin haɓaka motoci ne na kasuwanni daban-daban.Highlander, Senna, da Sequoia duk motoci ne na musamman.A baya, Mazda ya kasance koyaushe yana bin dabarun samfura kuma koyaushe yana bin halayen sarrafa wasanni.A gaskiya ma, lokacin da kasuwar kasar Sin ke ci gaba da samun karbuwa a farkon zamanin, masu amfani da ita kawai sun so su sayi motar iyali mai dorewa.Matsayin samfurin Mazda tabbas yana da alaƙa da kasuwa.Bukatun bai dace ba.Bayan Mazda 6, babu Mazda Ruiyi ko Mazda Atez a zahiri sun zama samfuri mai zafi na musamman.Amma game da Mazda 3 Angkesaila, wanda ke da ƙimar tallace-tallace mai kyau, masu amfani ba su ɗauke ta a matsayin motar motsa jiki ba, amma sun saya a matsayin motar iyali ta yau da kullun.Don haka, dalilin farko da ya sa Mazda ba ta ci gaba a kasar Sin ba shi ne, ba ta taba yin la'akari da bukatun masu amfani da Sinawa ba.
Na biyu, idan babu wani samfurin da ya dace da kasuwannin kasar Sin musamman, to, idan akwai ingancin samfur mai kyau, alamar ba za ta ɓace ba yayin da aka watsa kalmar bakin mai amfani.Kuma Mazda ba ta ko sarrafa ingancin.Daga 2019 zuwa 2020, masu amfani sun yi nasarar fallasa matsalar amo mara kyau na Mazda Atez.Ina tsammanin wannan kuma shine bambaro na ƙarshe don murkushe FAW Mazda.Bisa ga kididdigar farko na "Financial State Weekly" m mota ingancin cibiyar sadarwa, mota gunaguni cibiyar sadarwa da sauran dandamali, a cikin 2020, yawan gunaguni daga Atez ya kai 1493. saman jerin koke-koke.Dalilin korafin ya ta'allaka ne a cikin sauti guda ɗaya: ƙarancin sautin jiki, ƙarancin sautin na'ura mai kwakwalwa, ƙarancin sautin rufin rana, ƙarancin na'urorin haɗi na jiki da na'urorin lantarki…
Wasu masu mallakar motar sun gaya wa kafofin watsa labarai cewa bayan da masu mallakar motar Atez suka fara hakkin kai, amma masana'antu suka bugi juna da jinkirta ko da jinkirin da ba a sani ba.Matsalar ba ta taɓa magance ba.
Karkashin matsin lamba daga ra'ayin jama'a, a cikin watan Yulin bara, masana'antar ta fitar da wata sanarwa a hukumance tana mai cewa za ta dauki nauyin hayaniya mara kyau da wasu masu amfani da Atez 2020 suka ruwaito, kuma za su bi ka'idoji uku na kasa don kare haƙƙin masu amfani.
Ya kamata a ambata cewa wannan bayanin kula bai ambaci yadda za a "la'anta" amo mara kyau ba, kawai cewa ya kamata a gyara shi daidai da daidaitattun tsarin gyaran gyare-gyare, amma kuma ya yarda cewa "sake dawowa zai iya faruwa."Wasu masu motocin sun kuma bayar da rahoton cewa, hayaniyar da ba ta saba ba ta sake bayyana bayan ‘yan kwanaki bayan duba da gyara motar da ta samu matsala bisa ga umarnin.
Sabili da haka, batun ingancin kuma yana sa masu amfani su rasa kwarin gwiwa ga alamar Mazda.
[3] Fuskantar gaba, menene kuma Changan Mazda zai iya sani?
An ce, Mazda tana da fasaha, amma an kiyasta cewa ita kanta Mazda ba ta yi tsammanin cewa samfurin da aka fi siyar da shi a kasuwannin kasar Sin a yau ba yana da wani nau'i mai nauyin lita 2.0 na dabi'a.A karkashin guguwar wutar lantarki ta duniya, bincike da ci gaban injunan konewa na ciki har yanzu ana mayar da hankali ne, ba shakka, gami da injunan rotary da magoya baya ke tunanin.Duk da haka, bayan injin daskarewa ya zama abin da ba shi da ɗanɗano kamar yadda ake tsammani, Mazda kuma ya fara tunani game da samfuran lantarki masu tsabta.
CX-30 EV, samfurin lantarki mai tsafta na farko da kamfanin Mazda ya kaddamar a kasuwannin kasar Sin, yana da tsawon kilomita 450 NEDC.Koyaya, saboda ƙarin fakitin baturi, ainihin santsi da jituwa jikin CX-30 ya tashi da sauri da yawa., Yana da alama ba a daidaita shi sosai ba, ana iya cewa wannan tsari ne wanda ba a daidaita shi ba, rashin dandano, sabon samfurin makamashi don sabon makamashi.Irin waɗannan samfuran a fili ba sa yin gasa a kasuwannin China.
[Takaice] Hadakar Mazda ta Arewa da ta Kudu wani yunkuri ne na taimakon kai, kuma hadakar ba za ta warware matsalar Mazda ba.
Bisa kididdigar da aka yi, daga shekarar 2017 zuwa 2020, tallace-tallacen Mazda a kasar Sin ya ci gaba da raguwa, kuma Changan Mazda da FAW Mazda ma ba su da kyakkyawan fata.Daga 2017 zuwa 2020, siyar da FAW Mazda ya kasance 126,000, 108,000, 91,400, da 77,900, bi da bi.Kasuwancin Changan Mazda na shekara-shekara ya kasance 192,000, 163,300, 136,300, da 137,300, bi da bi..
Lokacin da muka yi magana game da Mazda a baya, yana da kyan gani, zane mai sauƙi, fata mai ɗorewa da ƙarancin man fetur.Amma waɗannan halayen yanzu sun kai kusan kowane iri mai zaman kansa.Kuma ya fi Mazda kyau, har ma fasahar da tambarin ta ke nunawa ta fi Mazda ƙarfi.Samfuran mallakar kansu sun fi Mazda sanin masu amfani da Sinawa.A cikin dogon lokaci, Mazda ya zama alamar da masu amfani suka yi watsi da su.Haɗewar Mazda ta Arewa da ta Kudu wani yunƙuri ne na taimakon kai, amma wa zai iya ba da tabbacin cewa haɗin gwiwar Changan Mazda zai ci gaba da kyau?
Lokacin aikawa: Satumba-01-2021